MAGIC GRAPES
"JULIAN Niccolini, the hot-blooded co-owner of The Four Seasons restaurant, is not only selling Bee Naughty Honey from his upstate Bedford farm - now he's hawking Julian of the Seasons sauvignon blanc. The wine, from Napa grapes, is a collaboration with Michael Mondavi..."Just be careful," Niccolini whispered. "It makes women go bananas."
– Page Six, New York Post, January 17, 2008
DON'T JUDGE A WINE BY ITS LABEL
(especially at the Four Seasons)
"Julian Niccolini, maestro of the Four Seasons Grill Room, is continuing to branch out from power-lunching to product development. First, the amateur beekeeper produced his own honey, Bee Naughty. And now he's releasing an eponymous Sauvignon Blanc, complete with his cartoon likeness on every label. Unfortunately for oenophiles outside the New York area (or outside the Four Seasons price range), the Napa-grown plonk is (for now) restaurant-only."
– Mark Ellwood, Style.com, January 14, 2008